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 * =Fair Trade Marketing Project=

Aim of the project:

 * The aim of the project is that students are to work in large teams to launch a marketing campaign for a new fair trade chocolate bar. The teams have to raise people's awareness of fair trade and the ethics of interdependence through real caser study examples. Their marketing campaign must be presented with IT and must include a blog, short video, three different adverts and a PowerPoint presentation. All aspects of the student'sprojects shoudl be embedded in their blog and their presentation should justify why their campaign is the most effective. The campaign is targetted at girls and boys aged 7-14 years and the brand personality is funa dn fair. The final project should be judged by senior staff ( Head of IT, Marketing mananger or head of Business & Head of school).


 * [[file:Lesson Plan.doc]]

Lesson 1 - In the first lesson the students should be placed into teams and they should decide upon their roles ( Project manager, blog manager ...) They should begin to brainstorm ideas, and try to decide upon a slogan and logo for their chocolate bar. Lesson 2 -4 - The students should continue to work upon their project in class and at home. Lesson 5 - Present their marketing strategy to their class. The teachers should dicuss and decide upon the best two projects, who will then present at lunchtime infront of their year group and to the senoir staff.
 * Lesson Overview for the duration of the project:**


 * Networking and collaborative use of ICT:**
 * The students should be encouraged to use Google documents in order to work collaboratively on their project, for example their PowerPoint presentation.
 * They will work collaboratively on their blog and all aspects of the project will be embedded into this.
 * Primary students also study fair trade chocolate and it is hoped that next year we will use twitter in our school, to enable to primary students to talk/ pose questions to year 9 students.

==**Student documents     All the above documents were placed on the school's VLE (Moodle). See screen shot below. **==

The project was referred to in the following article 'Communication is key to making pupils citizens of the world' [|Telegraph article]